Google business reviews can give businesses a huge boost in credibility without having to spend money on marketing campaigns. And whilst impressive marketing campaigns can certainly have a huge impact on attracting new clients, these campaigns become less relevant once Google business reviews are in play.

Google business reviews serve as transparency and social proof rather than beautiful marketing. Any searcher can type in a search query and stumble upon businesses with reviews from actual customers and make an informed decision on whether or not they should engage with that business – with positive reviews pushing them towards conversion.

Google reviews have power! And it’s a power that every single business can tap into.

Google business reviews increase trust

It’s becoming increasingly common for consumers and potential new clients to research a business before they approach a company to buy a product or subscribe to a service. They want to know who they are getting in touch with, and they type of business they’re paying if they decide to hand over their money!

86% of consumers read reviews for local businesses (including 95% of people aged 18-34), and 91% of 18-34 year old consumers trust online reviews as much as personal recommendations.

Google business reviews increase online exposure and local SEO

Google’s search algorithms are extremely complex! But there is one thing that we definitely know – Google reviews have an impact on Google local search. According to Moz, roughly 9% of Google’s entire search algorithm is driven by review signals like the ones you’ll find in a business’ Google reviews.

Consistent, relevant and up-to-date Google reviews can help rank your business towards the top of Google local search results.

Customer intelligence and feedback loop

One of the most valuable benefits of Google business reviews is the feedback loop and customer intelligence you can gain. Every review you receive serves as a customer survey response for your business and your team.

Google business reviews help improve click through rates to your website

You can really work wonders on your search engine rankings without having to spend lots of money on an SEO strategy. Your Google review rating will show up next to your business name in Google, so a good collection of positive ratings will increase clicks through to your site.

Here at PLOTT, we encourage our clients to leave us a Google review as we finish a project. Why not start asking your clients to leave reviews for you?