As part of a trailblazer group, our very own Katie Hale acted as Chair and led the committee through to the approval of two marketing standards, which are now published and being delivered.

This is an area which we’ve always been keen to support, as the educational system seems to be evolving from the natural choice of university to apprenticeships and the increasing trend of ‘work and learn’. It’s important the creative industries are represented.

“We are committed to supporting next generation into the work by providing them the employability skills and capabilities they need to become confident, independent, work-ready individuals.”

The two new apprenticeship standards are Marketing Executive and Marketing Manager which were developed over an 18 month period and supported by other employers such as BT, Clarks International, Daimler, Experian and British Engines.

With the new apprenticeship levy in place it’s key that there is an option for businesses to up-skill their teams in marketing and not just see apprenticeships for school leavers.

With the skills shortage being such a hot topic, it’s more important than ever to identify skills within your business and maximise potential of current employees by providing the right opportunities – and this is what the apprenticeships can offer.

Sir Gerry Berragan CEO from the Chartered Institute of Apprenticeships wrote to Katie:

“A big thank you for the work that you and the other members of the marketing trailblazer group have completed to get to this point. I recognise the significant commitment and expertise required to develop an apprenticeship standard that meets the needs of employers, provides meaningful training and careers for apprentice’s and satisfies the apprenticeship requirements.”

Details of Marketing Manager and Marketing Executive standards can be found on the Institute of Apprenticeship website.

Other Trailblazer committee members included: BT, Seetec, Daimler, Clarks International, Experian, University of Herts, BCU, British Engines and CIM.

Read the full press release as published in the GBC!

If you’d like to find out more, feel free to drop Katie an email on