We’ve exhibited at the Royal Business Fair since it began two years ago, and we’ve always really enjoyed the event whilst getting lots from it!
So if you’ve booked your stand and are wondering what else you need to consider, we have put together our top tips to maximise your time and investment.
Who will be attending on the day?
It’s not always the person with the most knowledge who is best to put on your stand. This is your shop window for the day – you need someone engaging, welcoming and happy to attend. Ideally, take two people so you can take regular breaks to meet other exhibitors and have some lunch!
Do you have branded banners?
Dust off those roller banners and check they are on brand, do they really say what you are about? Are they suitable for this event? If you are looking at having new ones created always consider the bottom half may not be visible once tables are in place, and you ideally need two to fill your space nicely.