Debt Guard Solicitors

Web Design

Debt Guard had a simple vision – to help SME’s recover debt quickly and easily by sending a solicitors letters for just £2. This market leading, online proposition from the Irwin Mitchell Group, just needed a website as fresh and innovative to match! With a strong focus on increasing user engagement and on-line registrations, we were tasked with creating a simple, clear customer journey that would drive user sign ups. Simplifying their key customer messaging, creating an SEO friendly sitemap and developing a content area have all helped us work towards achieving phase 1 targets.

Our challenge was to boost on-line registrations. As Debt Guard is solely an on-line proposition, it was essential that our chosen agency mastered the concept that the website functionality was key for our business model. Post launch, I just wanted to express my massive thanks for all the hard work and patience PLOTT have had in helping us get the site live, and just to add, we are well on our way to reaching our sign up targets.

Ian Fowles, Chief Technology Officer