CV Global


International charity, CV Global, have a simple vision – to ‘reach one billion people around the world’ with its range of apps targeted at the millennials. Our challenge was to unite these very different sub-brands which have evolved over time, and show a combined offering to their target audience. They wanted a modern and sleek suite of literature that clearly and simply demonstrated the range of apps that would appeal to their demographic. We were given the creative licence to push the brand guidelines and break the mould so this was music to our ears! We worked with the team to develop an overarching brand that enabled us to bring all four styles together and create a contemporary, engaging set of brochures which we feel really hits the spot for the ‘Instagram/ Youtube’ generation.

Working with PLOTT Creative has been an absolute delight for us here at CV. The brief we provided was somewhat complex and specific to our field of work with the additional challenge of existing branding and guidelines to consider. The team at PLOTT Creative were friendly, helpful and accommodating and with their understanding of what we wanted to achieve, we have received a marketing pack that we are extremely happy with. We certainly will use PLOTT Creative again and would definitely recommend their services.

Lorna Spina, Marketing Manager