Ascot Lloyd

Brand Values Brochure Newsletters Website

After a merger PLOTT were tasked with working with both teams to align the brands and refresh the overall look and feel and brand toolkit.

We developed a new brand toolkit and helped reposition the messaging to seem more approachable and less corporate to give them stand-out in a noisy, crowded market.

Once the brand was launched we rolled it out across all existing marketing collateral, including brochures, application forms, emails, advertising, product flyers, the website… and much more!


The integration of two brands is never easy or straightforward. PLOTT have provided invaluable support throughout the whole progress and when twinned with their knowledge, understanding and creativity were the obvious choice for us. We have now developed a strong brand that we aim to make a market leader within the financial advice market.

Emma Wilde, Marketing Mananger