TIP 1 – Your People – Maintaining culture is vital.
Company culture is particularly important in times of crisis. How a brand treats their employees can influence consumer perception. Indeed, research from Kantar’s Covid-19 Barometer, consumers believe staff welfare should be a company’s priority.
And businesses that go above and beyond will be repaid in increased loyalty, higher productivity, and a lasting reputational benefit for many years to come.
Lead by example. Demonstrate key attributes of resilience and adaptability so employees can follow your lead and feel reassured.
It’s your chance to show empathy and humanity, be flexible and protect employees. Use technology to have regular catch-ups and keep checking in on your teams.
Communication is key. Send a daily or weekly update to staff and talk to them on a regular basis so they do not feel isolated. Even your furloughed staff.
Support mental health as well as physical health. Share your own methods for overcoming doubts or dealing with anxiety, be it a daily walk or yoga or whatever is your go-to ‘pick me up’ for positivity.