Welcome to the next article in our ‘Bringing your brand to life’ series for Financial Services!

We’ve already looked at how using social media can add authenticity to your brand story, and profiled cool fin-tech company moneyinfo on the innovative ways they bring their brand to life.

In this article, we’re going to look at how boutique wealth management consultancy The Intelligent Strategic Partnership, or TISP for short, capitalises on millennials love of video to reinforce their customer experience and bring their brand purpose to life in an authentic, memorable way.

Having recently worked on the rebrand for TISP, we felt animation was a great way to convey their key messages to their younger, more tech-savvy clients. Animation is captivating and a powerful tactic to tell a story in an entertaining way to hold people’s attention.

Video is everywhere!

We’ve entered the age of the video. Businesses in tech and professional services industries are publishing the most new videos. Visitors to your company website and social media feeds are going to be expecting video content. Plus, it helps people stay engaged so they’ll be on your site for longer!

“We project that more than 80% of all internet traffic will be video by 2021.”
CISCO

TISP took advantage of the trend for video and created an animation which outlines their approach to financial management in a relatable way, using the childhood game KerPlunk to explain.

Videos don’t need to be long to be successful – they just need to be helpful for your user

Businesses in tech and professional services tend to keep their videos to around 2 mins max. This is an ideal length – modern life keeps us all very busy, so short and sweet videos really are better for engagement.

It’s also a fact of modern life that it can be hard to find the time to properly manage our finances. A company like TISP can do a lot to bring in younger generations by branching out into bite-size videos and animations that outline what they do in a simple, succinct way for their clients who are techy savvy and time poor.

Their main ‘KerPlunk’ video is backed up by a series of supporting animations outlining their approach on 6 key areas of financial support. We’re a huge fan of this type of animation for driving engagement in the younger generations and creating a memorable client experience.

Video influences service uptake

Video helps customers visualise what they’re getting from you. With financial services, a video or animation can make all the difference in a customer’s understanding of what you offer.

“90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.”
FORBES

Take home messages

  • People expect videos – use them on your website and social media channels to reinforce the client experience
  • You don’t need to have lengthy videos – keep them succinct and interesting, and use something relatable like a childhood game
  • Use videos to show customers what your services are, especially if it’s something more complex

Want to know more about furthering your brand through video? Drop Anna an email at anna@plottcreative.co.uk

Source: Video marketing statistics 2019