The benefits of a strong brand are endless! And in a world where we’re constantly working to stand out from our competitors, building and maintaining a strong brand is integral to the success of your business. In this article we’ll look at some of the key benefits of strong branding, and being a keen golfer I’ll illustrate with a few of our golf brands!

A few of the most impactful benefits of branding are:

Recognition – the biggest part of a brand identity is the logo. This is the ‘face’ of the company, and this is how customers recognise your business.

Trust/credibility – having a strong and recognisable brand strengthens your company credibility with customers, and having a credible brand means you’re more likely to get the sale.

Competitive edge – a strong brand gives you an advantage that weaker brands don’t have. Customers recognise your brand and make repeat purchases, which gives you a competitive edge in the market.

Easy introduction of new products/services – if you have a strong brand and a loyal customer base, it’s often easier and cheaper to introduce new offerings.

Customer loyalty – building a strong brand, and the recognition, trust and market presence that this brings, all leads to increased customer loyalty. And brand loyalty often lasts a lifetime.

In order to showcase the benefits of a strong brand, we’ve showcased a few of our favourite golf brands to show you!

Jamie Hillier Golf

PGA Professional Jamie Hillier approached PLOTT to create his personal brand. The blue, white and grey colour palette is clean and professional, and the JHG icon element of his logo is instantly recognisable.

Since working with Anna and her great team on a rebrand of my business in 2014 my business went from strength to strength. The professional logo helped to set me apart and act as a symbol of my business.

Plott Creative were very active in supporting me with a job application in 2016 also. They understood exactly what I was after and contributed their dynamic thoughts and expertise to my own ideas. The end result of a very professional image and materials undoubtedly contributed to my success in the process as well as being able to grow my business since.

There’s only one place I would call for all things branding!

JAMIE HILLIER

Russell Heritage

We’ve talked a bit about local golf expert and tutor Russell’s branding in our previous post on great logo design.

Russell’s new branding has now been rolled out across his golf bay signage at Four Ashes Golf Centre in Solihull. Russell is now the envy of the golf club with other instructors after branding of their own!

I’ve known Anna for a few years now – I was her golf tutor! – and so PLOTT were the natural choice when I needed my brand refreshing. The PLOTT team are great to work with, and their creativity and enthusiasm at bringing my brand to life was second to none!

My new signage is brilliant, and I can’t wait for my new website. Great work.

RUSSELL HERITAGE

Anthony Haste and Lee Brotherhood

PGA Professionals Anthony Haste and Lee Brotherhood both needed to be able to stand out from their competitors, and wanted a strong eye-catching logo to represent their personal brand. The icon element of their logos incorporates their initials, which allows the icons to work in isolation across all marketing and brand materials.

GForce Golf – product branding

And whilst we’re at it, here is a product brand that we did for golf company GForce. They approached PLOTT with their state of the art product and we extended their company branding to create a sub-brand for their swing trainer.

Here at PLOTT, we love working on everything branding – from completely new brand identities to refreshes on established brands. If you want to chat to us about your brand, get in touch with Anna at anna@plottcreative.co.uk or give us a call on 01675 434 583.