Even though I left the world of recruitment 4 years ago, I’ve always stayed close to the industry as many of our clients are recruitment related, and to be honest, I find it a truly fascinating industry packed with opportunity. It’s a high pressure industry so by working hard and keeping it simple, I believe success will follow!

The face of recruitment has changed drastically over the last 5 years due to many factors including; The way people search, the social media revolution and access to information.

Overall it’s now a very candidate focused marketplace sitting across many sectors.

What does this mean for the way you operate as a recruiter?
In theory it should have changed quite a few processes in your agency. It’s important you adopt these changes quickly and communicate them to your team. The most agile and forward thinking recruiters will come out on top, those hung up on ‘The way we’ve always done things’ will fall behind and their market share will shrink as a result of not being quick enough to adapt.

You have to stay visual with your clients and candidates, remind them you are there even when they don’t need you. Trying to do this without being a nause or appearing salesy is the challenge, the content of your communications and the engagement level when you do reach out is the all important part.

So, what does the future hold?
With hundreds of new recruitment agencies popping up, it’s so important to do the simple things well. Candidates and clients are wiser than ever and they expect to be taken care of and why shouldn’t they!

Over 4000 new agencies registered in 2014

So my top tips for 2016 are not ground breaking, but they are great reminders for us all;

Keep it simple. Don’t over complicate the process. Time is a commodity we all struggle with, so if you want people to apply for one of your vacancies, make it easy. Make yourself available and reduce the amount of hoops an applicant has to to jump through.

Clients / Candidates what’s the difference? Essentially we could argue that candidates are also clients, if you treat them well enough they should turn into clients someday. So lets end the divide, without either you don’t have a recruitment business so everyone should be treated as your best client would be.

Regular communications. It’s the age old complaint that candidates register with any agency and never hear anything from them again. If you have your candidate journey in order this shouldn’t be the case, even if these are only automated.  If you can help a candidate they should be receiving regular communication for you. If you can’t help them TELL THEM. Honesty goes a long way and can save everyone a lot of heartache.

Look after your staff and they will look after your clients. Strong company values that are well communicated will create a motivated team which will make for a happier working environment and much better treatment of anyone who comes into contact with them.

Stay focused. Easier said than done when your top client asks you to recruit for a job outside your remit, but specialist recruiters will find it easier to grow and develop niche areas. Think economies of scale.

This is an industry that evolves along with technology and legislation so I’m sure 2016 will be no exception!

If you want to talk to us about any element of your communications, drop us a line and i’d be happy to have a chat.

katie@plottcreative.co.uk